19 Comments
User's avatar
Robert Cruze's avatar

As has been said by wiser minds than me: "Jaguar is a car company for men who want handjobs from women they don't know." They literally just destroyed their brand.

Dale Flowers's avatar

I am klutzy on the keyboard too. Was that a typo? Did you mean ""Jaguar is a car company for men who want handjobs from men they don't know"?

it's just Boris's avatar

You are both correct. It's just then .. and now.

James Copley's avatar

You saw that, eh? Great commercial, isn’t it!

it's just Boris's avatar

Copy nothing ... Is Jaguar - pardon, jaGuar - now French?

Forced to choose, I'd choose my, and many others', nemesis from my days of motorcycling in the California hills: ovloV. A pale shadow of what once was, it would be a fitting revenge to laugh at it each time I drove it.

As to Jaguar, well, that just makes me sad. And of the two still shots, looking so much like extras from the original Star Trek (no copying, eh?) is for me much more of a turnoff.

I wouldn't *want* to buy either, you know. This is a lesser-of-two-grimaces choice.

maryh10000's avatar

Crap! You're right! That's exactly what the jaGUar people look like -- original Star Trek extras. They're actually the direct opposite of "copy nothing." It's all nothing BUT copying.

Jasini KC's avatar

The one that advertises a car?

Angry Jumpmaster's avatar

In the corner, autistically pointing at the 1970 Pontiac Trans Am with the Ram AIr III 400 cid V8 and WS 6 handling package in white with blue stripes….

Angry Jumpmaster's avatar

I haz the tizm and I love me some cammed V8 rumble!!!

BamBoncher's avatar

They will have to pry my Ram with its hemi V8 from my cold dead fingers lol I love my truck!

and yeah, going by the two commercials alone I'd take the Volvo well over the Jag. Sad.

maryh10000's avatar

The Volvo ad is at least targeting real human desires of both men and women. If we weren't in a time where "safety" is used to justify the most egregious human rights violations, I'd find it touching.

The Jaguar thing is just totally fake. Husband is a jaguar fan, and they're not even trying to sell the car - not the sports car that was, or whatever the new vehicle is that they won't bother to show.

Kamas716's avatar

I remember many years ago a TV show (on Saturday afternoons in my market) that showed European commercials where the trick was to guess what was being sold. Jag seems to have revived that concept.

I always liked the styling of the old Jaguars, especially the XKE and Type-S. I'll continue admiring those, but the new version of the company is basically dead.

Richard Cartwright,  Author's avatar

One ad makes me want to buy a car that I've always thought of as the boxy hand me downs of my college classmates with well off parents.

The other scarred the memories of the dream car of my youth.

Ted Begley's avatar

I'm not sure the first commercial is even selling something.

Back Porch Writer's avatar

It's selling something, but it's not a car they're selling. 🤦‍♂️

maryh10000's avatar

They're selling industrial grade virtue signaling.

Back Porch Writer's avatar

And normalization of deviant behavior, I suspect. 🤷‍♂️

Resonant Media Arts's avatar

Neither. If it's not running on gas or diesel and built for big people, I'm not buying it, let alone driving it. I have very specific non-negotiable needs in a car:

1. Power front seat, so I can get low enough to see under the rear view mirror

2. Cruise control because I have a tendency to speed

3. 59" front seat shoulder room because I'm a big person and don't like driving pushed into the "B" pillar or fighting with my passenger for the middle arm rest

It's amazing how the first qualifier eliminates well over 80% of cars out there because they place that mirror right in the place where you should be able to see clearly when passing something on the left.